OK, so Chet wasn't exactly talking about Northstar in particular...but Mr. Holmes' newest book has a chapter called "The Seven Musts of Marketing" - which looks surprisingly similar to the list of products and services that Northstar offers. Take a look:

1. Direct Mail - Use color. Put messages on the outside of the envelope. Direct mail literally puts your message in your customer's hands.
   • Northstar has been in the direct mail business for more than a decade. Our project managers know what it takes to mount a successful campaign - from envelope design to variable data.
     
2. Brochures and Promotional Pieces - Make brochures attractive and full color. Don't just tout your company's strengths; address your customers' challenges and curiosities.
   • We have produced brochures and promo pieces for industries ranging from hospitals to furniture manufacturers to professional sports teams. One look at our glossy, full-color brochures and you will understand why Chet thinks they are a great marketing tool.
     
3. Trade Shows (market education) - Themes are eye-catching and fun. Coordinate your staff's clothing with your themed booth.
   • Northstar has everything you need to make your trade show a success: large format displays, handouts, promotional giveaways, coordinated employee apparel, etc.
4. Internet/Email - The most cost effective marketing strategy. Extremely easy to track results.
   • Our new e-mail blast marketing system lets you send sleek, full-color HTML emails. Then, we can track who opened the email, who clicked to visit your website, who opted out from future mailings, etc. All this for pennies per email.
     
5. Advertising
6. Personal Contact
7. Public Relations

The key to a successful marketing campaign is COORDINATION. You should have a similar logo, slogan and design scheme and theme across all of your marketing materials. One of the advantages of having one project manager overseeing your entire marketing campaign is the ability to maintain these standards.

The Northstar Group can help you achieve THE SEVEN MUSTS OF MARKETING. Give us a call or email today if you are interested in discussing a successful marketing campaign.

Click here to read Chet Holmes' Seven Musts of Marketing on Google Books